Terms such as Semiotization, Virality, Participation, Contagion, Buzz, etc. are familiar in politics and marketing. They arose out of pioneering practices and analyses of a networked and mediatized society. They are now our reality.
This workshop will analyze some of the most recent and radical theories of media communication. A final practical section will allow students to realize enhanced unconventional communication and explore innovative techniques.
Knowledge of the history of attempts to control perceptions of social reality, and a well-developed interest in manipulating information are both relevant skills for developing communication using appropriate tools and methodologies.
The aim of the workshop is to create warriors and devices of media-seduction, experts of effective campaigns and alternative reality makers. The students will become familiar with the weapons of radical biz; shock marketing, agit-prop strategies, pandemic viral campaigns, psychological manipulations, and fabricated hate and desires.
The practical section will lead students to realize enhanced unconventional campaigns through exploring innovative techniques. The course would be useful for anyone who wants to improve their ability to influence people for specific purposes through developing smart, strategic languages designed for particular media tools.
The below list of theories is indicative of the content of the workshop, and each one will be combined with successful practical examples of political, commercial and artistic guerrilla communication solutions.
The Power of Desire
S. Duncombe
Tactical Reality Dictionary
K. Becker
Semiological Guerrilla Warfare
U. Eco
Semantic tools
R. Barthes
Aberrant Decoding
P. Fabbri, U. Eco
The Conquest of Cool
T. Frank
Social Overload
H. Jeudy
Guerrilla Marketing
J. Conrad, P. Hanley, C. Locke
Cluetrain Manifesto
C. Locke, D. Weinberger
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Cult Products
M. Ferraresi
Information Bomb
P. Virilio
Semiotization, Infosphere
F. Berardi
Simulacra and Simulation
J. Baudrillard
Unleashing the Collective
Phantoms
B. Holmes
Media Corporatism and
Propaganda
N.Chomsky, R.Debray,
I. Ramonet
Meme
R. Dawkins
Convergence Culture
H. Jenkins |
The Language of Change.
P. Watzlawick
Détournement
G. Debord
Theatre of the Oppressed
A. Boal
Culture Jamming and Pranks
L. Blisset, a.f.r.i.k.a.
Gruppe, Americans Pranks,
A. Abel, K. Goffman
Confusion Incorporated
S. Home
Global Media
P. Steven
Language and Responsability
N. Chomsky
Guerrilla Marketing
J.C.Levinson, P.R.J. Hanley
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