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Hacking Monopolism Trilogy - Face to Facebook, Amazon Noir and Google Will Eat Itself
2005-2011. Mixed media, dimensions variable.

The Hacking Monopolism Trilogy includes the three artworks: Face to Facebook, Amazon Noir and Google Will Eat Itself. The trilogy exploited the technical and economic vulnerabilities of the major Internet companies at the time of their expansion, reconfiguring the way they concentrate, misappropriate, and monetize large quantities of information and user interactions. These works share common methodology and strategy - they all used custom-programmed software in order to target three of the biggest online corporations, employing actual hacks to unsettle their marketing and economic models. All three artworks were media performances created through the exploitation of temporary security vulnerabilities within the Internet giants' platforms. These provocative performances were staged through the global media for millions of spectators worldwide and through interactions with the companies targeted, media outlets, and the general public. The installations include elements from the reactions and interactions with the performances' audiences, diagrams that outline the main processes under which the software has been developed to execute the performances, and custom artifacts that translate the conceptual works.
Co-author: Alessandro Ludovico.

Selected bibliography
Christiane Paul, "Digital Art", Thames and Hudson's World of Art book, UK, 2015, ISBN 9780500204238

Kathy Cleland, Laura Fisher, Ross Harley, "ISEA2013, Resistance is futile", Sydney, ISBN 9780646913131
Dominique Moulon, "Art contemporain nouveaux médias" book, France 2011, ISBN 978235988038
Hatje Cantz, Ostfildern-Ruit, "ORIGIN", Ars Electronica catalogue, Austria 2011, ISBN 9783775731805


Website: Face-to-Facebook.net
» Website: Amazon-Noir.net
» Website: GoogleWillEatItSelf.com

Artworks pages

- Face to Facebook
- Amazon Noir
- Google Will Eat Itself

Press material
- Press Release on 2nd Feb. 2011
- Press Kit, high-res Images & all PDFs

- Text "Social Alghoritms". 2011

- Interview for The Art Newspaper (cn)
- Interview for CNN (en)
- Interview for Tick.ch. (de)
- Interview for Artline (en) (de)
- Interview for Digicult (en) (it)

Hacking Monopolism Trilogy at Museum China Academy of Art, Hangzhou - China
Installations of Face to Facebook, Amazon Noir, Google Will Eat Itself.




Amazon Noir for Hacking Monopolism Trilogy at Museum China Academy of Art, Hangzhou - China


Google Will Eat Itself for Hacking Monopolism Trilogy at Museum China Academy of Art, Hangzhou - China


Face to Facebook for Hacking Monopolism Trilogy at Museum China Academy of Art, Hangzhou - China



More Installations of the Hacking Monopolism Trilogy
Face to Facebook installations Amazon Noir installations
Google Will Eat Itself installations
See all the pictures    See all the pictures    See all the pictures

The Hacking Monopolism Trilogy diagrams
      Face to Facebook diagram [pdf]  Amazon Noir diagram [pdf]  Google Will Eat Itself diagram [pdf]   



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