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Google Will Eat Itself (GWEI) - Hacking Monopolism Trilogy
2005. Mixed media, dimensions variable

In this project we wanted to buy Google via its own money. We generated revenues by serving Google text advertisements on a network of hidden websites clicked by bots. With this money we automatically bought Google shares. After this process we handed over the common ownership of "our" Google Shares to the GTTP Ltd., which distributed them back to the public. By establishing this auto-cannibalistic model we deconstructed the new global advertisement mechanisms by rendering them into a surreal click-based economic model. It was to showcase and unveil a total monopoly of information and a weakness of the new global advertisement system.
Co-authors: Alessandro Ludovico and ubermorgen.

Selected pictures of installations at the following shows
PAN Naples, MOCA Tapei, Premises Johannesburg, CinemaCity Novi Sad

Media Award, St. Gilgen International School, Graz
Honorary Mention, ibizagrafica, Ibiza
Nominated, Transmediale Award, Berlin
Honorary Mention, Prix Ars Electronica, net Vision category, Linz
Nominated, VIPER Award, Basel
Comission, Rhizome, New York

GWEI, installation in Naples at PAN

GWEI, installation at MOCA in Tapei

GWEI, installation at Cinema City Festival in Novi Sad

GWEI, installation in Madrid at Derivatives

GWEI, installation in Seul at Art Center Nabi

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