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Google Will Eat Itself (GWEI) - Hacking Monopolism Trilogy
2005. Mixed media, dimensions variable.

In this project Google was hacked in order to be bought with its own money. Revenue was generated through Googles own “AdSense” initiative by programming bots to automatically click on banner ads placed on a network of hidden websites. The money from the scheme was used to buy Google’s shares and hand them over via GTTP Ltd., a firm set up for the artwork, which could ultimately distribute the shares to everyone, in order to turn Google into a public company. By establishing this circular model the project deconstructed global Internet advertising, while addressing Google’s monopoly on information management.
Co-authors: Alessandro Ludovico and ubermorgen.

Selected pictures of installations at the following shows
PAN, Naples; MoCA Taipei; Premises, Johannesburg; CinemaCity, Novi Sad.

Media Award, St. Gilgen International School, Graz
Honorary Mention, ibizagrafica, Ibiza
Nomination, Transmediale Award, Berlin
Honorary Mention, Prix Ars Electronica, net Vision category, Linz
Nomination, VIPER Award, Basel
Commission, Rhizome, New York

GWEI, installation in Naples at PAN

GWEI, installation at MOCA in Taipei

GWEI, installation at Cinema City Festival in Novi Sad

GWEI, installation in Madrid at Derivatives

GWEI, installation in Seul at Art Center Nabi

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