Google Will Eat Itself (GWEI) - Hacking Monopolism Trilogy
2005. Mixed media, dimensions variable.


This artwork generated revenue by hacking the Google “AdSense” initiative. Bots were created to automatically click on banners of web advertising placed on a network of hidden websites. The money from the scheme could be used to buy Google’s shares and hand them over via GTTP Ltd., a firm set up for the artwork to distribute the shares to everyone and turn Google into a public company. By establishing this circular model, the project addressed Google’s monopoly over control of online information, internet advertising, and its large economy. In response, the German Google legal department sent a cease and desist letter to the artists threatening legal actions and requesting reimbursements for the money earned from the fraudulent scheme created for the project.
Co-authors: Alessandro Ludovico and ubermorgen.

Selected pictures of installations at the following shows
PAN, Naples; MoCA Taipei; Derivatives, Madrid; Museum CCA, Hangzhou.

Awards
Media Award, St. Gilgen International School, 2006, Graz - Austria
Honorary Mention, ibizagrafica, 2006, Ibiza - Spain
Nomination, Transmediale Award, 2006, Berlin - Germany
Honorary Mention, Prix Ars Electronica, net Vision category, 2005, Linz - Austria
Nomination, VIPER Award, 2005, Basel - Switzerland
Commission, Rhizome, 2005, New York - U.S.

Selected shows and presentations
Meme City, exhibition at China Academy of Art, 2015, Hangzhou - China
The Enterprise of Art, exhibition at PAN Palazzo delle Arti, 2008, Naples - Italy
Economie 0, exhibition for Upgrade! and Incident, 2008, Paris - France
Territories and Resources, exhibition at CinemaCity, 2008, Novi Sad - Serbia
MIR Festival, exhibition at Akis Davis Theatre, 2008, Athens - Greece
Zone V2, exhibition at Museum of Contemporary Art, 2007, Taipei - Taiwan
Free Radicals, exhibition at Israeli Center for digital Art, 2007, Holon - Israel
Connected, exhibition at Art Center Nabi, 2006, Seul - Korea
Connecting Worlds, exhibition at NTT ICC Museum, 2006, Tokyo - Japan
Connecting Worlds, exhibition at Theatre Paris-Villette, 2006, Paris - France
No-Parachute, exhibition at ArtAndGallery, 2006, Milan - Italy
Transmediale, exhibition and lecture at Haus der Kulturen der Welt, 2006, Berlin - Germany
Derivatives, new art financial visions, exhibition at La Casa Encendida, 2006, Madrid - Spain
D.I.Y. Do or Die, exhibition at IAO Gallery, 2006, Oklahoma - U.S.
Chico.art.net
, exhibition at California State University, 2006, Chico - U.S.
Canarias Mediafest, exhibition, 2006, Gran Canaria - Spain
Struttura Festival, lecture, 2006, Livorno - Italy
Viper Festival, exhibition, 2006, Basel - Switzerland
Rhizome, online exhibition at New Museum, 2006, NYC - U.S.
Hybrid, exhibition at Ars Electronica Center, 2005, Linz - Austria
Share Festival, exhibition at Palazzo Cavour, 2005, Turin - Italy

Selected bibliography
FLOWCHARTS, Systems of Systems, Artist Monograph, Lulu, U.S., 2019, ISBN 9780359616718
Confronting the Machine, Book, Review, Walter de Gruyter, Germany, 2017, ISBN 3110523159
Social Algorithm Art, Catalog, Peter Niemann, Text to the World, Germany, 2016, Issue N.16
Dada 100th - Dada Festival Tokyo, Catalog, Swiss Institute, Japan, July 2016
黑客艺术:“骇进 ” 互联网巨头的新垄断, The Art Newspaper, Magazine, Interview, China, 2016
Systems, Book, MIT Press, Whitechapel, UK, 2015, ISBN 9780262527194
The Routledge Companion, Book, Review, Routledge, UK, 2014, ISBN 1134748744
La Republica XL, Magazine, Review, Italy, Apr. 2011, Year VII n65
Deleuze and Contemporary Art, Book, UK, 2010, ISBN 978-0748638383
AdBuster, Magazine, Canada, 2009, Issue #86
Territory & Resources, Catalog, CinemaCity Festival, Serbia, 2008, ISBN 9788686877109
The Enterprise of Art, PAN | Palazzo delle Arti Napoli, Catalog, Electa, Italy, 2008, ISBN 9788851005313
The Fundamentals of Digital Art, Book, Lusanna, , 2007, ISBN 2940373582
Zone V2 Catalog, Catalog, Taipei, , 2007, ISBN 9789868321120
Contagion and Repetition, Ephemera, Magazine, Finland, 2007, ISSN 1473-2866 Vol. 7(2): 287-308
InnerCommunication, Magazine, Japan, 2007, Issue 59
Art Center Nabi Connected, Catalog, Korea, 2006, ISBN 804140638
ICC Connecting Worlds, Catalog, Japan, 2006, ISBN 757170335
Struttura, Catalog, Italy, 2006, ISBN 9788859601777
Canarias Mediafest, Catalog, Spain, 2006, ISBN 848103472X
Reality Addicts, Catalog, Tansmediale Festival, Germany, 2006
Share Festival, Catalog, Italy, 2005
Hybrid, Catalog, Hatje Cantz, Austria, 2005, ISBN 9783775716598

Google Will Eat Itself for Hacking Monopolism Trilogy at Museum China Academy of Art, Hangzhou - China


GWEI, installation at The Enterprise of Art, exhibition at PAN Palazzo delle Arti, Naples - Italy




GWEI installation at Museum of Contemporary Art Taipei - Taiwan




GWEI installation at Derivatives, new art financial visions, exhibition at La Casa Encendida, Madrid - Spain



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