Google Will Eat Itself (GWEI) -
2005. Mixed media, dimensions variable.
» Website: GoogleWillEatItSelf.com
- Press Release on 20th Dec. 2005
- Press pictures in high-res
- PDF Diagram of the hack, HD version
- Code of the hack, ZIP pack
- Interview for Washington Post. 2014
- Interview for AdBuster magazine. 2006
- Interview for Digicult magazine. 2006
- Text "Social Alghoritms". 2011
- Text GWEI personal diary. 2006 (it)
- Artwork "Hacking Monopolism Trilogy"
Selected press coverage
- Washington Post, interview, 2014
- Boing Boing, review, 2011
- Artforum, review, 2006
- DiePress, review, 2006
- The Guardian, review, 2006
- Spiegel, review, 2006
- Artè TV, review, 2006
- Artline, review, 2006
- Village Voice, review, 2005
- BlogoSfere, review, 2005
In this project Google was hacked in order to be bought with its own money. Revenue was generated through Googles own “AdSense” initiative by programming bots to automatically click on banner ads placed on a network of hidden websites. The money from the scheme was used to buy Google’s shares and hand them over via GTTP Ltd., a firm set up for the artwork, which could ultimately distribute the shares to everyone, in order to turn Google into a public company. By establishing this circular model the project deconstructed global Internet advertising, while addressing Google’s monopoly on information management.
Co-authors: Alessandro Ludovico and ubermorgen.
Selected pictures of installations at the following shows
PAN, Naples; MoCA Taipei; Premises, Johannesburg; CinemaCity, Novi Sad.
Media Award, St. Gilgen International School, Graz
Honorary Mention, ibizagrafica, Ibiza
Nomination, Transmediale Award, Berlin
Honorary Mention, Prix Ars Electronica, net Vision category, Linz
Nomination, VIPER Award, Basel
Commission, Rhizome, New York
GWEI, installation in Naples at PAN
GWEI, installation at MOCA in Taipei
GWEI, installation at Cinema City Festival in Novi Sad
GWEI, installation in Madrid at Derivatives
GWEI, installation in Seul at Art Center Nabi
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