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Google Will Eat Itself (GWEI) - Hacking Monopolism Trilogy
2005. Mixed media, dimensions variable.

In this project Google was hacked in order to be bought with its own money. Revenue was generated through Googles own “AdSense” initiative by programming bots to automatically click on banner ads placed on a network of hidden websites. The money from the scheme was used to buy Google’s shares and hand them over via GTTP Ltd., a firm set up for the artwork, which could ultimately distribute the shares to everyone, in order to turn Google into a public company. By establishing this circular model the project addressed monopoly over control of online information, advertising and its economy.
Co-authors: Alessandro Ludovico and ubermorgen.

Selected pictures of installations at the following shows
PAN, Naples; MoCA Taipei; Derivatives, Madrid; Museum CCA, Hangzhou.

Media Award, St. Gilgen International School, Graz
Honorary Mention, ibizagrafica, Ibiza
Nomination, Transmediale Award, Berlin
Honorary Mention, Prix Ars Electronica, net Vision category, Linz
Nomination, VIPER Award, Basel
Commission, Rhizome, New York

Selected shows and presentations
Meme City, exhibition at China Academy of Art, Hangzhou - China
The Enterprise of Art, exhibition at PAN Palazzo delle Arti, Naples - Italy
Economie 0, exhibition for Upgrade! and Incident, Paris - France
Territories and Resources, exhibition at CinemaCity, Novi Sad - Serbia
MIR Festival, exhibition at Akis Davis Theatre, Athens - Greece
Zone V2, exhibition at Museum of Contemporary Art Taipei - Taiwan
Free Radicals, exhibition at Israeli Center for digital Art, Holon - Israel
Connected, exhibition at Art Center Nabi, Seul - Korea
Connecting Worlds, exhibition at NTT ICC Museum, Tokyo - Japan
Connecting Worlds, exhibition at Theatre Paris-Villette, Paris - France
No-Parachute, exhibition at ArtAndGallery, Milan - Italy
Transmediale, exhibition and lecture at Haus der Kulturen der Welt, Berlin - Germany
Derivatives, new art financial visions, exhibition at La Casa Encendida, Madrid - Spain
D.I.Y. Do or Die, exhibition at IAO Gallery, Oklahoma - U.S.
, exhibition at California State University, Chico - U.S.
Canarias Mediafest, exhibition, Gran Canaria - Spain
Struttura Festival, lecture, Livorno - Italy
Viper Festival, exhibition, Basel - Switzerland
Rhizome, online exhibition at New Museum, NYC - U.S.
Hybrid, exhibition at Ars Electronica Center, Linz - Austria
Share Festival, exhibition at Palazzo Cavour, Turin - Italy

Selected bibliography
Suhjung Hur, Art Center Nabi "Connected" catalogue, Seul, ISBN 804140630
Yukiko Shikata, ICC "Connecting Worlds" catalogue, Tokyo, ISBN 757170335
Various Authors, "Struttura", catalogue, Florence, ISBN 9788859601777
Sergio Morales, "Canarias Mediafest", catalogue, Gran Canaria, ISBN 848103472X
Andreas Broeckmann, "Transmediale - Reality Addicts" catalogue, Berlin
Gerfried Stocker, Ars Electronica "Hybrid - Living in Paradox" catalogue, Linz, ISBN 775716572

Google Will Eat Itself for Hacking Monopolism Trilogy at Museum China Academy of Art, Hangzhou - China

GWEI, installation at The Enterprise of Art, exhibition at PAN Palazzo delle Arti, Naples - Italy

GWEI installation at Museum of Contemporary Art Taipei - Taiwan

GWEI installation at Derivatives, new art financial visions, exhibition at La Casa Encendida, Madrid - Spain

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