Face to Facebook - Hacking Monopolism Trilogy
2011. Mixed media, dimensions variable

» Website: Face-to-Facebook.net
» Website: Lovely-Faces.com (offline)

Press material
- 5th Press Release on 19th Jan. 2012
- 4th Press Release on 7th Sept. 2011
- 3rd Press Release on 7th Apr. 2011
- 2nd Press Release on 10th Feb. 2011
- 1st Press Release on 2nd Feb. 2011

- Material in high-res for press coverage
- Theoretical text and technical details
- Legal letters by Facebook's lawyers
- Personal reactions to the experiment
- Global Mass Media Hack Performance
- PDF Diagram of the hack, HD version

- Artwork "Hacking Monopolism Trilogy"
- Text "Social Sculptural Performance"

- Interview for CNN online
- Interview for Artline (en) (de)
- Interview for Artinfo.com
- Interview for Digicult (en) (it)
- Interview for NIN Serbia (en) (sr)
- Interview for TazTageszeitung (en) (de)
- Interview for Springerin (de)

Selected press coverage
- List of full worldwide press coverage by more than 1000 media
TV
- CNN, U.S., 2011
- MyFox LA, U.S., 2011
- WSBTV, Atlanta U.S, 2011
- Ceska Televize, Czech Republic, 2011
- Tagesschau, Germany, 2011
- Canal Plus, France, 2011
- SLO RTV, Slovenia, 2011
- NDR Zapp, Germany, 2011
Printed
- Le Nouvel Observateur, 2012, France
- Tink.ch, interview, 2012, Switzerland
- Dazed & Confused, interview, 2011, UK
- ROOMS, interview, 2011, UK
- Taz.die, interview, 2011, Germany
- ArtNews, review, 2011, U.S.
- Libération, review, 2011, France
- xL Repubblica, review, 2011, Italy
- Springerin, interview, 2011, Austria
- Haaretz, interview, 2011, Isreal
- Politika, interview, 2011, Serbia
- NIN, interview, 2011, Serbia
Online
- CNN, review, 2011
- Vogue, review, 2011
- MailOnLine, review, 2011
- The Indipendent, review, 2011
- Taipei Times, review, 2011
- Bankok Post, review, 2011
- NewsComAu, review, 2011
- Bild, review, 2011
- Wired, review, 2011
- PSFK, review, 2011
- FoxNews, review, 2011
- MyTv9 News, review, 2011
- DiePresse, review, 2011

This project was a social experiment: stealing one million Facebook profiles, filtering them with face-recognition software and then posting them on a custom-made dating website, sorted by their facial expression characteristics. Our mission was to give all these virtual identities a new shared place to expose themselves freely, breaking Facebook's constraints and boring social rules. So we established a new website (Lovely-Faces.com) giving them justice and granting them the possibility of soon being face to face with anybody who is attracted by their facial expression.
The event was set in five days of intense media coverage and thrilling personal reactions, which became a Global Mass Media Hack Performance. During the performance we counted one thousand media coverages around the world, eleven lawsuit threats, five death threats, several letters from the lawyers of Facebook.
Co-author: alessandro ludovico.

Selected pictures of installations at the following shows
REALITYFLOWHACKED Ljubljana, Ars Electronica, Transmediale Berlin, ENTER5 Prague,
Tetem Enschede, Share Turin, Impakt Utrecht

Video playlist


Awards
2011
Award of Distinction, Interactive Art, Prix Ars Electronica, Linz
First Prize, Award Share Prize, Turin
2012
Nominated New Technological Art Award, Ghent
Nominated Stuttgarter Filmwinter, Stuttgart

Selected shows and presentations
2013
Public Private exhibition at Kellen Gallery of The New School, New York - U.S.
2012
ArtFutura 2012, exhibition at Museum of Modern Art of Rio de Janeiro - Brazil
TEA - Collective Wisdom at National Fine arts Museum in Taichung - Taiwan
7th Seoul International Media Art Biennale, exhibition, Seoul - Korea
New Technological Art Award, exhibition, Bruxelles - Belgium
Loving Art. Making Art, exhibition, Tel Aviv Art Festival - Israel
From the Pharaoh Lady Gaga at Wywyższeni National Museum, Warsaw - Poland
Out of Control exhibition at Ars Electronica Center, Linz - Austria
AntiSocial Networking exhibition at Artefact festival, Leuven - Belgium
Unlike Us lecture at Institute of Network Cultures, Amsterdam - Netherlands
DATA lecture at Science Gallery, Dublin - Ireland
25. Stuttgarter Filmwinter exhibition, Stuttgart - Germany
2011
Impakt festival, exhibition & lecture, Utrecht - Netherlands
Psychoeconomy summit, lecture, Seville - Spain
Share festival, exhibition & workshop, Turin - Italy
REALITYFLOWHACKED, Solo show at Aksioma | Project Space, Ljubljana - Slovenia
Ars Electronica Festival, Origin, exhibition & workshop, Linz - Austria
Rewire Conference, FACT, lecture, Liverpool - UK
Networked, Centro Fundación Telefónica, exhibition, Lima - Peru
File Festival, exhibition, Sao Paulo - Brazil
EMAF 2011 festival, lecture, Osnabrück - Germany
Chilling Effects, Tetem, exhibition, Enschede - Netherlands
Share Conferences, presentation, Belgrade - Serbia
ENTER 5 Festival, exhibition, Prague - Czech Republic
Computational Photography, Camp Pixelache, Helsinki - Finland
Response:Ability, Transmediale, exhibition, Berlin - Germany