Works   /
Bio   /
Press   /
Paolo Cirio » Search something
» Home Page
» Back to previous page

Face to Facebook - Hacking Monopolism Trilogy
2011. Mixed media, dimensions variable.

» Website:

» Website:

Press material
- 5th Press Release on 19th Jan. 2012
- 4th Press Release on 7th Sept. 2011
- 3rd Press Release on 7th Apr. 2011
- 2nd Press Release on 10th Feb. 2011
- 1st Press Release on 2nd Feb. 2011

- Press Kit, high-res Images & all PDFs
- Theoretical text and technical details

- C&D legal letters from Facebook
- Personal reactions to the experiment
- Global Mass Media Hack Performance

- PDF Diagram of the hack, HD version
- Code of the hack & A.I., ZIP pack

- Text "Anti-Social Sculptures"
- Text "Social Algorithms"

- Artwork "Hacking Monopolism Trilogy"

- Interview for CNN online
- Interview for Art21 magazine
- Interview for Artline (en) (de)
- Interview for
- Interview for Digicult (en) (it)
- Interview for NIN Serbia (en) (sr)
- Interview for TazTageszeitung (en)(de)
- Interview for Springerin (de)

Selected press coverage
- List of full worldwide press coverage by more than 1000 media outlets
- SBS World News, Australia, 2013
- CNN, U.S., 2011
- MyFox LA, U.S., 2011
- WSBTV, Atlanta U.S, 2011
- Newsy, online TV, U.S., 2011
- Apple Daily, Hong Kong, 2011
- Ceska Televize, Czech Republic, 2011
- Tagesschau, Germany, 2011
- Canal Plus, France, 2011
- SLO RTV, Slovenia, 2011
- NDR Zapp, Germany, 2011
- Le Nouvel Observateur, France, 2012
-, interview, Switzerland, 2012
- Dazed & Confused, interview, UK, 2011
- ROOMS, interview, UK, 2011
- Taz.die, interview, Germany, 2011
- ArtNews, review, U.S., 2011
- Libération, review, France, 2011
- xL Repubblica, review, Italy, 2011
- Springerin, interview, Austria, 2011
- Haaretz, interview, Isreal, 2011
- Politika, interview, Serbia, 2011
- NIN, interview, Serbia, 2011
- CNN, review, 2011
- Vogue, review, 2011
- MailOnLine, review, 2011
- The Indipendent, review, 2011
- Taipei Times, review, 2011
- Bankok Post, review, 2011
- NewsComAu, review, 2011
- Bild, review, 2011
- Wired, review, 2011
- PSFK, review, 2011
- FoxNews, review, 2011
- MyTv9 News, review, 2011
- DiePresse, review, 2011

This artwork appropriated one million Facebook profiles and posted 250,000 of them on a custom-made dating website with profiles sorted by temperament estimated by artificial intelligence analyzing facial expressions. The dating website ( provided a stage for anybody to interact with Facebook users' personality traits, while Facebook had to confront the artwork made with its appropriated material and as a result of its security flaws. The project took place over five days of thrilling personal, media, and legal reactions, which became a Global Mass Media Performance. The performance generated over a thousand mentions in the international press, eleven legal threats, five death threats, and several letters from the lawyers of Facebook. The project addressed surveillance, privacy and the economy of social media monopolies as well as art interventions within global media.
Co-author: Alessandro Ludovico.

Selected pictures of installations at the following shows
Kellen Gallery, NYC; Alhóndiga, Bilbao; Aksioma, Ljubljana; Ars Electronica, Linz; Transmediale, Berlin; ENTER5, Prague; Tetem, Enschede; Share, Turin; Impakt, Utrecht; Museum CCA, Hangzhou.

Video playlist

Award of Distinction, Interactive Art, 2011, Prix Ars Electronica, Linz
First Prize, Award Share Festival Prize, 2011, Turin
Nomination, New Technological Art Award, 2012, Ghent
Nomination, Stuttgarter Filmwinter, 2012, Stuttgart

Selected shows and presentations history
Skandal Normal, exhibition at OK Center for Conemporary Art, 2016, Linz - Austria
Big Bang Data, exhibition at ArtScience Museum, 2016, Singapore - Singapore
Meme City, exhibition at China Academy of Art, 2015, Hangzhou - China
Profiled: Surveillance of a Sharing Society, exhibition at Apexart gallery, 2015, NYC - U.S.
Big Bang Data, exhibition at Sumerset House, 2015, London - UK
Brave New World, exhibition at DOX, 2015, Prague - Czech Republic
After Transparency, Solo Show at Centre Culturel Bellegard, 2015, Toulouse - France
Big Bang Data, exhibition at CCCB Museum, 2014, Barcelona - Spain
Face to Facebook, exhibition at The Photographers' Gallery, 2014, London - UK
Out of Control, exhibition at Ars Electronica Center, 2014, Linz - Austria
Photography Expanded, lecture at Aperture Gallery for Magnum Foundation, 2014, NYC - U.S.
ISEA2013, keynote lecture at Museum of Contemporary Art, 2013, Sydney - Australia
Artists as Catalysts, exhibition at Alhóndiga, 2013, Bilbao - Spain
Public Private exhibition at Kellen Gallery of The New School, 2013, New York - U.S.
ArtFutura 2012, exhibition at Museum of Modern Art, 2012, Rio de Janeiro - Brazil
TEA - Collective Wisdom at National Fine arts Museum , 2012, Taichung - Taiwan
7th Seoul International Media Art Biennale, exhibition, 2012, Seoul - Korea
New Technological Art Award, exhibition, ,2012, Bruxelles - Belgium
Loving Art. Making Art, exhibition, Tel Aviv Art, 2012, Festival - Israel
From the Pharaoh Lady Gaga at Wywyższeni National Museum, 2012, Warsaw - Poland
Out of Control exhibition at Ars Electronica Center, 2012, Linz - Austria
AntiSocial Networking exhibition at Artefact festival, 2012, Leuven - Belgium
Unlike Us lecture at Institute of Network Cultures, 2012, Amsterdam - Netherlands
DATA lecture at Science Gallery, 2012, Dublin - Ireland
25. Stuttgarter Filmwinter exhibition, 2012, Stuttgart - Germany
Impakt festival, exhibition & lecture, 2011, Utrecht - Netherlands
Psychoeconomy summit, lecture, 2011, Seville - Spain
Share festival, exhibition & workshop, 2011, Turin - Italy
REALITYFLOWHACKED, Solo show at Aksioma, 2011, Ljubljana - Slovenia
Ars Electronica Festival, Origin, exhibition & workshop, 2011, Linz - Austria
Rewire Conference, FACT, lecture, 2011, Liverpool - UK
Networked, Centro Fundación Telefónica, exhibition, 2011, Lima - Peru
File Festival
, exhibition, 2011, Sao Paulo - Brazil
EMAF 2011 festival, lecture, 2011, Osnabrück - Germany
Chilling Effects, Tetem, exhibition, 2011, Enschede - Netherlands
Share Conferences, presentation, 2011, Belgrade - Serbia
ENTER 5 Festival, exhibition, 2011, Prague - Czech Republic
Computational Photography, Camp Pixelache, 2011, Helsinki - Finland
Response:Ability, Transmediale, exhibition, 2011, Berlin - Germany

Selected bibliography
Christiane Paul, "Digital Art", Thames and Hudson's World of Art book, UK, 2015, ISBN 9780500204238
Kathy Cleland, Laura Fisher, Ross Harley, "ISEA2013, Resistance is futile", Sydney, ISBN 9780646913131
Geert Lovink, Miriam Rasch, "Unlike Us Reader", Institute of Network Cultures, Netherland, 2013, ISBN 9789081857529
Manuela Naveau, Gofried Stocker, Shu-Min Lin,"TEA/Collective Wisdom", catalogue, Taiwan 2012
ARTFUTURA 2012, catalogue, Argentina 2012, ISBN 849220849X
Yukiko Shikata, 7th Seoul International Media Art Biennale "Media City Seoul", catalogue, South Korea 2012
Ars Electronica, "The Big Picture", catalogue, Austria 2012, ISBN 9783775734349
Lori Andrews, "I Know Who You Are and I Saw What You Did" book, Free Press U.S. 2012, ISBN 9781451650518
Le Nouvel Observateur, magazine, France 2012, issue 2506
Barbara Pollack, "The Social Revolution", ARTnews magazine, U.S. 2011, Issue June
Dominique Moulon, "Art contemporain nouveaux médias" book, France 2011, ISBN 978235988038
Hatje Cantz, Ostfildern-Ruit, "ORIGIN", Ars Electronica catalogue, Austria 2011, ISBN 9783775731805
EMAF 2011, "This is media art", Germany 2011, ISBN 9783926501332
Enter 5°, "Datapolis" catalogue, Prague, ISBN 9788025495438
Vera Tollmann, "We want our Facebook profiles back", Springerin magazine, Austria, Issue 2/11
Bruce Sterling, "Art crosses the borders", XL magazine, Italy April 2011, Year VII, n°65
Antonio Caronia, D'Ars magazine, Italy March 2011, N°205 Anno 51°

Mixed media installation at Artists as Catalysts, 2013 exhibition at Alhóndiga, Bilbao - Spain

Mixed media installation at Public Private exhibition 2013 at Kellen Gallery of The New School, New York - U.S.

Installation at REALITYFLOWHACKED, Paolo Cirio's Solo show at Aksioma Project Space, Ljubljana - Slovenia

Installation at Response:Ability, Transmediale 2011, Berlin - Germany

Installation at Ars Electronica Festival Origin, 2011, Linz - Austria

Installation at ENTER5 festival 2011, Prague - Czech Republic

Installation at Share Festival Cops & Robs, 2011, Turin - Italy

Installation at Impakt Festival, 2011, Utrecht - Holland

Installation at Chilling Effects, Tetem, Enschede - Netherlands

Installation at Out of Control, exhibition at Ars Electronica Center, Linz - Austria

home | cv & bio | works | archive works | press | archive press | events | contact | top