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Face to Facebook - Hacking Monopolism Trilogy
2011. Mixed media, dimensions variable.

» Website: Face-to-Facebook.net

» Website: Lovely-Faces.com (offline)

Press material
- 5th Press Release on 19th Jan. 2012
- 4th Press Release on 7th Sept. 2011
- 3rd Press Release on 7th Apr. 2011
- 2nd Press Release on 10th Feb. 2011
- 1st Press Release on 2nd Feb. 2011

- Press Kit, high-res Images & all PDFs
- Theoretical text and technical details
- Legal letters by Facebook's lawyers
- Personal reactions to the experiment
- Global Mass Media Hack Performance
- PDF Diagram of the hack, HD version

- Artwork "Hacking Monopolism Trilogy"
- Text "Anti-Social Sculptures"

- Interview for CNN online
- Interview for Artline (en) (de)
- Interview for Artinfo.com
- Interview for Digicult (en) (it)
- Interview for NIN Serbia (en) (sr)
- Interview for TazTageszeitung (en)(de)
- Interview for Springerin (de)

Selected press coverage
- List of full worldwide press coverage by more than 1000 media
TV
- SBS World News, Australia, 2013
- CNN, U.S., 2011
- MyFox LA, U.S., 2011
- WSBTV, Atlanta U.S, 2011
- Newsy, online TV, U.S., 2011
- Apple Daily, Hong Kong, 2011
- Ceska Televize, Czech Republic, 2011
- Tagesschau, Germany, 2011
- Canal Plus, France, 2011
- SLO RTV, Slovenia, 2011
- NDR Zapp, Germany, 2011
Printed
- Le Nouvel Observateur, France, 2012
- Tink.ch, interview, Switzerland, 2012
- Dazed & Confused, interview, UK, 2011
- ROOMS, interview, UK, 2011
- Taz.die, interview, Germany, 2011
- ArtNews, review, U.S., 2011
- Libération, review, France, 2011
- xL Repubblica, review, Italy, 2011
- Springerin, interview, Austria, 2011
- Haaretz, interview, Isreal, 2011
- Politika, interview, Serbia, 2011
- NIN, interview, Serbia, 2011
Online
- CNN, review, 2011
- Vogue, review, 2011
- MailOnLine, review, 2011
- The Indipendent, review, 2011
- Taipei Times, review, 2011
- Bankok Post, review, 2011
- NewsComAu, review, 2011
- Bild, review, 2011
- Wired, review, 2011
- PSFK, review, 2011
- FoxNews, review, 2011
- MyTv9 News, review, 2011
- DiePresse, review, 2011


This project was a social experiment that consisted of appropriating one million Facebook profiles, filtering them with face-recognition software, and then posting 250000 of them on a custom-made dating website, sorted by the personality suggested by facial expression analysis. The concept was to recontextualize identities in a new place, in order to make them face the extent of Facebook's impositions, constraints, and social rules. The dating website (Lovely-Faces.com) provided a stage for anybody to interact with Facebook users’ facial expressions and personality traits, used without their consent, while Facebook had to confront the artwork made with its appropriated material. The project took place over five days of thrilling personal, media and legal reactions, which became a Global Mass Media Performance. During the performance the artwork received over a thousand mentions in the international press, eleven legal threats, five death threats, and several letters from the lawyers of Facebook. The project addressed surveillance and the economy of social media monopolies as well as art interventions within social networks and global media.
Co-author: Alessandro Ludovico.

Selected pictures of installations at the following shows
Public Private, NYC; Artists as Catalysts, Bilbao; REALITYFLOWHACKED, Ljubljana; Ars Electronica. Linz; Transmediale, Berlin; ENTER5, Prague; Tetem, Enschede; Share, Turin;, Impakt, Utrecht.

Video playlist


Awards
2011
Award of Distinction, Interactive Art, Prix Ars Electronica, Linz
First Prize, Award Share Prize, Turin
2012
Nominated New Technological Art Award, Ghent
Nominated Stuttgarter Filmwinter, Stuttgart

Selected shows and presentations
2015
Profiled: Surveillance of a Sharing Society, exhibition at Apexart gallery, NYC - U.S.
After Transparency, Solo Show at Centre Culturel Bellegard, Toulouse - France
2014
Big Bang Data, exhibition at CCCB Museum, Barcelona - Spain
Face to Facebook, exhibition at The Photographers' Gallery, London - UK
Out of Control, exhibition at Ars Electronica Center, Linz - Austria
Photography Expanded, lecture at Aperture Gallery for Magnum Foundation, NYC - U.S.
2013
ISEA2013, keynote lecture at Museum of Contemporary Art of Sydney - Australia
Artists as Catalysts, exhibition at Alhóndiga, Bilbao - Spain
Public Private exhibition at Kellen Gallery of The New School, New York - U.S.
2012
ArtFutura 2012, exhibition at Museum of Modern Art of Rio de Janeiro - Brazil
TEA - Collective Wisdom at National Fine arts Museum in Taichung - Taiwan
7th Seoul International Media Art Biennale, exhibition, Seoul - Korea
New Technological Art Award, exhibition, Bruxelles - Belgium
Loving Art. Making Art, exhibition, Tel Aviv Art Festival - Israel
From the Pharaoh Lady Gaga at Wywyższeni National Museum, Warsaw - Poland
Out of Control exhibition at Ars Electronica Center, Linz - Austria
AntiSocial Networking exhibition at Artefact festival, Leuven - Belgium
Unlike Us lecture at Institute of Network Cultures, Amsterdam - Netherlands
DATA lecture at Science Gallery, Dublin - Ireland
25. Stuttgarter Filmwinter exhibition, Stuttgart - Germany
2011
Impakt festival, exhibition & lecture, Utrecht - Netherlands
Psychoeconomy summit, lecture, Seville - Spain
Share festival, exhibition & workshop, Turin - Italy
REALITYFLOWHACKED, Solo show at Aksioma, Ljubljana - Slovenia
Ars Electronica Festival, Origin, exhibition & workshop, Linz - Austria
Rewire Conference, FACT, lecture, Liverpool - UK
Networked, Centro Fundación Telefónica, exhibition, Lima - Peru
File Festival
, exhibition, Sao Paulo - Brazil
EMAF 2011 festival, lecture, Osnabrück - Germany
Chilling Effects, Tetem, exhibition, Enschede - Netherlands
Share Conferences, presentation, Belgrade - Serbia
ENTER 5 Festival, exhibition, Prague - Czech Republic
Computational Photography, Camp Pixelache, Helsinki - Finland
Response:Ability, Transmediale, exhibition, Berlin - Germany

Selected biblography
Christiane Paul, "Digital Art", Thames and Hudson's World of Art book, UK, 2015
Kathy Cleland, Laura Fisher, Ross Harley, "ISEA2013, Resistance is futile", Sydney, ISBN 9780646913131
Geert Lovink, Miriam Rasch, "Unlike Us Reader", Institute of Network Cultures, Netherland, 2013, ISBN 9789081857529
Manuela Naveau, Gofried Stocker, Shu-Min Lin,"TEA/Collective Wisdom", catalogue, Taiwan 2012
ARTFUTURA 2012, catalogue, Argentina 2012, ISBN 849220849X
Yukiko Shikata, 7th Seoul International Media Art Biennale "Media City Seoul", catalogue, South Korea 2012
Ars Electronica, "The Big Picture", catalogue, Austria 2012, ISBN 9783775734349
Lori Andrews, "I Know Who You Are and I Saw What You Did" book, Free Press U.S. 2012, ISBN 9781451650518
Le Nouvel Observateur, magazine, France 2012, issue 2506
Barbara Pollack, "The Social Revolution", ARTnews magazine, U.S. 2011, Issue June
Dominique Moulon, "Art contemporain nouveaux médias" book, France 2011, ISBN 978235988038
Hatje Cantz, Ostfildern-Ruit, "ORIGIN", Ars Electronica catalogue, Austria 2011, ISBN 9783775731805
EMAF 2011, "This is media art", Germany 2011, ISBN 9783926501332
Enter 5°, "Datapolis" catalogue, Prague, ISBN 9788025495438
Vera Tollmann, "We want our Facebook profiles back", Springerin magazine, Austria, Issue 2/11
Bruce Sterling, "Art crosses the borders", XL magazine, Italy April 2011, Year VII, n°65
Antonio Caronia, D'Ars magazine, Italy March 2011, N°205 Anno 51°


Mixed media installation at Artists as Catalysts, 2013 exhibition at Alhóndiga, Bilbao - Spain








Mixed media installation at Public Private exhibition 2013 at Kellen Gallery of The New School, New York - U.S.






Installation at REALITYFLOWHACKED, Paolo Cirio's Solo show at Aksioma Project Space, Ljubljana - Slovenia









Installation at Response:Ability, Transmediale 2011, Berlin - Germany
















Installation at Ars Electronica Festival Origin, 2011, Linz - Austria












Installation at ENTER5 festival 2011, Prague - Czech Republic










Installation at Share Festival Cops & Robs, 2011, Turin - Italy






Installation at Impakt Festival, 2011, Utrecht - Holland








Installation at Chilling Effects, Tetem, Enschede - Netherlands




















Installation at Out of Control, exhibition at Ars Electronica Center, Linz - Austria




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