This project is a creative business model for a innovative art market, which is introduced through a provocative economic and social analysis of the contemporary art world. It proposes a new model to support critical art through a protocol called the Smart Art Market, a large series of unique pieces sold for very low prices. This economic model is enabled by selling Smart Digital Art Objects, which is a format invented by the artist to authenticate digital art through cryptography. Ultimately, the idea of a collection, as well as economic and sales models, becomes the conceptual artwork itself, beyond its implementation and use. The artwork is presented with diagrams and texts that subtly use financial and economic language while making concrete proposals for creative innovations in contemporary art.
Drawings of the economic model and certification system